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MEDIA RESEARCH · PHYSICAL & DIGITAL

How people discover — and connect with — what you make.

Oskaro is a media research organization. We place real people in real environments, from the shop floor to the streaming queue, and bring back verified evidence and honest reflection — so you can understand your customers as they actually behave.

Work with usParticipant access
REAL PEOPLEREAL ENVIRONMENTSVERIFIED EVIDENCE

WHAT WE STUDY

Discovery happens everywhere.
We study it where it happens.

01 / THE ENVIRONMENTS
Vinyl records arranged in the aisles of a record store

Physical environments

01

  • Retail & shelf

    How products are found, picked up, compared and chosen in store.

  • Venues & live

    Concerts, cinemas, events and the moments around them.

  • Out-of-home

    Streets, transit and the places where media meets movement.

    An illuminated city street at night

Digital environments

02

  • Stores & marketplaces

    Storefronts, product pages and the path to checkout.

  • Streaming

    Catalogs, recommendations and what gets pressed play.

  • Social

    Feeds, creators and word of mouth.

  • Search

    The route from a question to a choice.

Most journeys cross both worlds. So do our studies.

THE METHOD

A method built on
what people actually do.

02 / THE PROCESS
  1. 01

    Real people, real environments

    We recruit participants who match your audience and send them where discovery really happens: their own phones, their own stores, their own streets.

  2. 02

    Verified evidence

    Every task leaves a trail — receipts, screenshots, photos and timestamps — checked before anything counts.

  3. 03

    Honest reflection

    Participants tell us in their own words what was easy, what got in the way and how it felt. Studies are blind: participants don't know whose product is under the lens.

  4. 04

    Synthesis for clients

    We turn evidence and reflection into clear findings: where people found you, where they hesitated, and what made them stay.

Blind by design

Study details are shared only with accepted participants, so what we observe isn't staged.

Evidence over opinion

We report what people did, and then what they said about it.

Respect for participants

Fair pay, clear instructions, and only the data a study needs.

FOR CLIENTS

Understand the path
to your product.

Tell us what you want to learn — a launch, a storefront, a release, a shelf. We'll design a study around the real environments your customers move through, and report back with evidence you can act on.

  • 01Study design around your question
  • 02Recruitment of matched participants
  • 03Verified, documented fieldwork
  • 04Clear findings and recommendations
Environments

FOR PARTICIPANTS

Take part in a study.

Oskaro studies are offered as short, paid tasks. If you've been accepted into a study, you'll have received a personal access code. Enter it to see your instructions.

Your code is personal. Please don't share it — it's tied to you and to one study.